Design & Craft – Packaging – Gold
Design & Craft
Packaging
Gold
Magic Tape

Magic Tape by Scotch is an adhesive tape that makes tears in paper magically disappear. This advantage of Magic Tape was demonstrated with packaging that was actually a magic trick itself: it made the tape inside disappear. This illusion of an empty box was created by a specially designed ultra-thin mirror tilted to just the right angle that allowed the tape to be invisibly stowed. The packaging innovation was a such a success that it sold out within weeks.

Client
3M Deutschland
Country
Germany
Agency
Kolle Rebbe
www.kolle-rebbe.de
National Award
bronze

Credits
Creative Director
Sascha Hanke, ECD
Rolf Leger
Alexander Hesslein
Marc Hässicke
Art Director
Zillah Beese
Copywriter
Tim Bozek
Film Director
Johannes Schröder
Director of Photography
Jan Prahl
Agency Producer
Bey-Bey Chen-Rönz
Production Company
Czar Film Berlin
Sound Design
Hastings Audio Network Hamburg
Account Manager
Daniel Priess
Production Manager
Martin Lühe
Final Artwork
Mareike Dörries
Executive Producer
Thorne Mutert