Design – Editorial / Books / Corporate Publishing / Catalogues – Gold
Design
Editorial / Books / Corporate Publishing / Catalogues
Gold
Masks of Life

The mobile hospice service of Caritas enables terminally ill people to pass on with dignity at their own homes. This service is free of charge and hence, the mobile hospice service depends on donations. By making death masks of seven famous Austrians we confronted them with dying. Afterwards we talked with the celebrities about their experience and used the created footage for a touching call for donations in TV & radio spots, print ads and online.

Client
Caritas
Country
Austria
Agency
Jung von Matt AG
www.jvm.at
National Award
gold

Credits
Creative Director
Volkmar Weiss
Art Director
Sophie Juren
Copywriter
Ursula Kotratschek
Agency Producer
Jörg Günther
Lisa Ilchmann
Graphics
Sophie Juren
Photographer
Dieter Brasch
Sophie Juren
Advertiser Supervisor
Bettina Riha-Fink
Patrizia Exenberger