The mobile hospice service of Caritas enables terminally ill people to pass on with dignity at their own homes. This service is free of charge and hence, the mobile hospice service depends on donations. By making death masks of seven famous Austrians we confronted them with dying. Afterwards we talked with the celebrities about their experience and used the created footage for a touching call for donations in TV & radio spots, print ads and online.
Jung von Matt AG
www.jvm.at National Award