Interactive – Any Other – Gold
Interactive
Any Other
Gold
ZUGSPITZE

The Model-Makers Fair in Vienna is Austria’s biggest fair for true-scale models and attracts fans from neighboring Germany too. There is a sensitive love-hate relationship between Germans and the Austrians. Stealing the peak of Germany’s Zugspitze mountain seemed an ideal way to go about it. There was uproar in the whole of Germany, over the anonymous YouTube video showing four Austrians chiseling off the tip of Germany’s highest mountain.

Client
Reed Exhibitions Vienna
Country
Austria
Agency
Ogilvy & Mather
http://www.ogilvy.at/
National Award
bronze

Credits
Creative Director
Gerd Schulte-Doeinghaus
Michael Kaiser
Art Director
Gregor Ahman
Copywriter
Karin Schalko
Ines Salzer
Designer
Katharina Erhardt
Account Director
Gabriele Walsch
Executive Producer
Thomas Brunner
Cameraman
Wolfgang Bohusch
Post Production
Manuel Lindinger
Sound Studio
Clemens Marx