Film & Radio – TV Commercials – Gold
Film & Radio
TV Commercials
Gold
Chicken

To demonstrate 'Magic Body Control', a highly effective stability system of Mercedes-Benz, an unexpected approach was used: chickens dancing to the 80's disco hit 'Upside Down' by Diana Ross. Chickens keep their heads still no matter how their bodies move, thus providing a perfect parallel to Magic Body Control.
The success was remarkable: 'Chicken' gathered 12 million views on Youtube and inspired several parodies – even one from Mercedes-Benz' direct competitor Jaguar.

Client
Daimler AG
Country
Germany
Agency
Jung von Matt AG
http://jvm.com
National Award
bronze

Credits
Creative Director
Robert Herter
Lukasz Brzozowski
Art Director
Lucas Osis
Copywriter
Nico Baumann
Film Director
Daniel Warwick
Agency Producer
Christoph Köhler
Production Company
Sebastian Fahlbusch
Photographer
Michael Schreitel
Producer
Andrea Roman-Perse
Uwe Spiller
Daniel Späth
Editor
Marty Schenk
Post Production
Candy Mountain