Interactive – Online Advertising – Gold
Interactive
Online Advertising
Gold
Second Chance

There’s a belief that anyone who’s been in jail is a bit dodgy and therefore safer not to have someone like that in your company. The campaign forces people to confront these prejudices and realize that we all make mistakes. Sometimes when given a second chance, we more than rise to the challenge. Every day millions ‘skip’ ads. This interactive pre-roll subverted this behavior to remind people how ex-offenders need to be listened to and given a second chance.

Client
Business in the Community
Country
United Kingdom
Agency
Leo Burnett London
www.leoburnett.co.uk
National Award
shortlisted

Credits
Creative Director
Adam Tucker
Art Director
Hugh Todd
Phillip Meyler
Darren Keff
Copywriter
Hugh Todd
Phillip Meyler
Darren Keff
Film Director
Dougal Wilson
Director Of Photography
Benjamin Todd
Agency Producer
Natalie Kozlowska
Graeme Light
Production Company
Blink
Sound Dessign
Miles Kempton
Milos Sotjanovic
Blink Producer
James Studholm