Advertising Print – Magazine & Trade Advertising – Gold
Advertising Print
Magazine & Trade Advertising
Gold
Morning Mood

People are known for being moody in the morning. This can manifest in various different moods, such as anger, fragility or bristliness. Unless you start your day with a breakfast at McDonald’s.
A print campaign was developed to promote McDonald’s coffee with pictorial representations of our morning moods.

Client
Mc Donald's
Country
Austria
Agency
DDB Wien
www.ddb.at
National Award
silver

Credits
Creative Director
Lukas Grossebner
Art Director
Peter Mayer
Mike Nagy
Copywriter
Mike Nagy
Peter Mayer
Lukas Grossebner
Illustrator
Carioca
Photographer
Carioca