Advertising Print – Poster Advertising – Gold
Advertising Print
Poster Advertising
Gold
Renovated Billboards

2013 was a tough year for DIY stores in Germany. Nearly 250 stores closed down and low budget advertising took hold. OBI, the biggest chain of DIY stores in Germany, was looking for something else.
Each “Renovated Billboard” shows in a simple but striking way how the DIY products from OBI can bring out the best of different houses and make them look nicer. The medium is the ad and our message is as honest and simple as it could be.

Client
OBI GmbH & Co. Deutschland KG
Country
Germany
Agency
Jung von Matt AG
http://www.jvm.com/de/home/index.html
National Award
silver

Credits
Creative Director
Dörte Spengler-Ahrens
Jan Rexhausen
Felix Fenz
Alexander Norvilas
Art Director
Michael Wilde
Max Pilwat
Michael Hess
Copywriter
Felix Fenz
Art Buying
Manja Tai Von Mutzenbecher
Client Services
Carl-Christian Berge
Tanja Tauber