Film & Radio – Corporate Video/TV – Gold
Film & Radio
Corporate Video/TV
Gold
Supergeil

"EDEKA is Germany’s largest food retailer and very popular with older people, but somehow lacks sexiness when it comes to younger target groups, even when EDEKA’s own product brand offers great quality at a very reasonable price. The idea was to make younger people aware of this and refresh public image of the supermarket.
The result was an online music video starring Berlin artist Friedrich Liechtenstein, giving EDEKA and its products some serious swag."

Client
Edeka Zentrale AG & Co KG
Country
Germany
Agency
Jung von Matt AG
http://www.jvm.com/de/home/index.html
National Award
shortlisted

Credits
Creative Director
Jens Pfau
Tobias Grimm
Dörte Spengler-Ahrens
Hans-Peter Sporer
Henning Robert
Art Director
Thorsten Sievering
Thimon Machatzke
Copywriter
Jokob Grunert
Daniel Schoeps
Kyra Nenz
Designer
Jakob Grunert
Daniel Schoeps
Dirk Domcke
Film Director
Jakob Grunert
Client Services
Nic Heimann
Producer
Gerrit Winterstein
Styling
Steffa Superheilig