Film & Radio – Public Service & Charity – Gold
Film & Radio
Public Service & Charity
Gold
Dear Future Mom

On the 9th of February 2014, CoorDown received an email from a future mom: “I’m expecting a baby with Down syndrome. I’m scared: what kind of life will my child have?” On World Down Syndrome Day, the organization replied with a video. In the video, young adults with Down Syndrome respond to the mom’s fears explaining all the ways her child will enjoy a full and fulfilling life. At the end, a message of hope for the mom: “Your child can be happy. And you'll be happy too."

Client
CoorDown Onlus
Country
Italy
Agency
Saatchi & Saatchi Italy
www.saatchi.it
National Award
gold

Credits
Creative Director
Luca Lorenzini
Luca Pannese
Art Director
Luca Pannese
Copywriter
Luca Lorenzini
Film Director
Luca Lucini
Agency Producer
Sabrina Sanfratello
Production Company
The Family
Original Music
Stabbiolo Music
Executive Creative Director
Agostino Toscana
PR
Federico De Cesare Viola
Head Of TV
Raffaella Scarpetti
Audio Post Production
Top Digital