At the world's biggest Volkswagen event, millions of Opel logos turned the sky into a gigantic Opel screen. Opel is Volkswagen's greatest enemy; especially, at the Volkswagen Golf Convention. Like every year, everyone was looking forward to the big fireworks display. So thousands of fake 3D glasses were distributed to Volkswagen fans, promising a 'firework experience in 3D'. But when they looked to the sky, they experienced a surprise they would never forget.
Opel General Motors Austria GmbH Country
Wien Nord Werbeagentur
www.wiennord.at National Award