Integration & Innovation – Creative Strategy – Gold
Integration & Innovation
Creative Strategy
Gold
The Opel Sky Surprise

At the world's biggest Volkswagen event, millions of Opel logos turned the sky into a gigantic Opel screen.
Opel is Volkswagen's greatest enemy; especially, at the Volkswagen Golf Convention. Like every year, everyone was looking forward to the big fireworks display. So thousands of fake 3D glasses were distributed to Volkswagen fans, promising a 'firework experience in 3D'. But when they looked to the sky, they experienced a surprise they would never forget.

Client
Opel General Motors Austria GmbH
Country
Austria
Agency
Wien Nord Werbeagentur
www.wiennord.at
National Award
gold

Credits
Creative Director
Bernd Wilfinger
Eduard Boehler
Art Director
Stefan Kopinits
Copywriter
Michael Wittmann
Film Director
Melanie Pfaffstaller
Agency Producer
Philip Jaecklein