The DIY superstores chain Hornbach do not just sell products, they supply passion for their customer's DIY projects. To manifest this, Hornbach forged that passion for DIY into a product, a tool that's mandatory for every DIYer, the symbol of DIY: a hammer. A hammer created in a way that only Hornbach could do it. The campaign represents the journey of the hammer, how it became a symbol, as well as the hype that followed.
Hornbach Baumarkt AG Country
Heimat Werbeagentur GmbH
www.heimat-berlin.com National Award