Integration & Innovation – Content Ideas – Gold
Integration & Innovation
Content Ideas
Gold
The Hornbach Hammer

The DIY superstores chain Hornbach do not just sell products, they supply passion for their customer's DIY projects. To manifest this, Hornbach forged that passion for DIY into a product, a tool that's mandatory for every DIYer, the symbol of DIY: a hammer. A hammer created in a way that only Hornbach could do it. The campaign represents the journey of the hammer, how it became a symbol, as well as the hype that followed.

Client
Hornbach Baumarkt AG
Country
Germany
Agency
Heimat Werbeagentur GmbH
www.heimat-berlin.com
National Award
gold

Credits
Creative Director
Guido Heffels
Kai Heuser
Art Director
Susanna Fill
Teresa Jung
Copywriter
Sabina Hesse
Mirjam Kundt
Film Director
Tobias Perse
Director Of Photography
Cassey Campbell
Agency Producer
Kerstin Heffels
Production Company
Bigfish Filmproduktion GmbH
Graphics
Jared Leistner
Illustrator
Martijn Koster
Graphics
Christoph Bruns
Editor
Kai Kniepkamp
Account Manager
Christina Walke
Fabian Stein
Account Supervisor
Maik Richter
Producer
Andrea Roman-Perse