Integration & Innovation – Integrated Campaigns – Gold
Integration & Innovation
Integrated Campaigns
Gold
Samsung Maestros Academy

To empower the Samsung brand beyond its products, the Samsung Maestros Academy was created, the first digital platform where young talents learn the secrets of world-class artisans through technology, becoming the next generation of Italian artisans. Live interactive lessons, a TV-series and university lectures that inspired a whole generation to preserve and innovate the greatest Italian heritage, elevating Samsung brand to a powerful enhancer of people’s talent.

Client
Samsung Electronics Italy
Country
Italy
Agency
Leo Burnett Co. Milan Italy
www.leoburnett.it
National Award
gold

Credits
Creative Director
Christopher Jones
Anna Meneguzzo
Cristiano Tonnarelli
Alessandro Antonini (ECD)
Francesco Bozza (ECD)
Paolo Boccard (Digital)
Art Director
Gianluca Ignazzi
Alessia Casini
Copywriter
Alice Jasmine Crippa
Film Director
Michele Rho
Agency Producer
Riccardo Biancorosso
Gaia Fusaro
Production Company
Magnolia
Project Managers
Andrea Castiglioni
Francesco Loprete
Creative Team
Joseph Menda
Cristina Bissanti
Felipe Iglesias
Gaia Barison
Alberto Lot
Lia Paganini
Luciana Ranaldo
Raffaella Ramondetti
Sabrina Santoro
Planner
Ornella Vittorioso
Mock-up Artist
Alberto Maderna
Art Buyer
Giada Cioffi