Promotions, New Media, Events – New Use of Media – Gold
Promotions, New Media, Events
New Use of Media
Gold
SKY Livespots

In Germany, only pay TV channel, Sky shows all Champions League
matches live and in full length.
In order to create an appetite for more, on 19 February 2013, for the Arsenal London vs. Bayern Münich match, 40 seconds of live football coverage were introduced on six different commercial breaks on free tv.

Client
Sky Deutschland Fernsehen GmbH & Co. KG
Country
Germany
Agency
Serviceplan
www.serviceplan.com
National Award
gold

Credits
Creative Director
Sandra Loibl
Oliver Palmer
Art Director
Franz Röppischer
Andreas Heuschneider
Copywriter
Lorenz Langgartner
Gabriel Döll
Agency Producer
Florian Panier
Production Company
Mindshare GmbH
Chief Creative Officer
Alexander Schill
Executive Creative Director
Matthias Harbeck
Account Supervisor
Alexander Wieland
Katrin Eberbach
Felix Emmerlich