Promotions, New Media, Events – Promotions – Gold
Promotions, New Media, Events
Promotions
Gold
The Hornbach Hammer

The Hornbach Hammer campaign had the objective of delivering an original product, as well as a concept and story around it, fitting to the DIY company’s DNA. A strong focus on the new product awareness and storytelling was required in order to reach out to existing and new consumers and attract them to the stores, both in the store chains and in the web stores.

Client
Hornbach
Country
Germany
Agency
Heimat
www.heimat-berlin.com
National Award
gold

Credits
Creative Director
Guido Heffels
Kai Heuser
Art Director
Teresa Jung
Susanna Fill
Hendrik Schweder
Copywriter
Sabina Hesse
Mirjam Kundt
Gün Aydemir
Film Director
Tobias Perse
Director Of Photography
Casey Campbell
Agency Producer
Kerstin Heffels
Production Company
Bigfish
Graphics
Jared Leistner
Maria Botsch
Illustrator
Martijn Koster
Art Director
Christopher Brinkmann
Graphics
Benedikt Gansczyk
Producer
Andrea Roman-Perse
Jakob Ru?hle
Editor
Kai Kniepkamp