Promotions, New Media, Events – Promotions – Gold
Promotions, New Media, Events
Promotions
Gold
All eyes on S4

Eye-tracking technology inside the S4 makes it the first Smartphone that knows when you're watching. We placed the S4 in a special CLP billboard at key locations across Switzerland – inviting people to stare at the phone for 60 minutes to win it.
During the 60 minutes, players were challenged by a series of outrageous distractions around the CLP – professional actors and celebrities doing their best to create a scene and steal their attention from the S4.

Client
Swisscom (SChweiz) AG
Country
Germany
Agency
Heimat
www.heimat-berlin.com
National Award
silver

Credits
Creative Director
Guido Heffels
Myles Lord
Michael Schachtner
Copywriter
Raphael Hermann
Luis Jaehner
Film Director
Kai Sehr
Agency Producer
Alexander Münzer
Production Company
Who's Mcqueen Picture Gmbh
Photographer
Tobias Dengler
Account Manager
Christina Müller
Producer
Alke Gessler
Kalle Petersson
Editor
Daniel Kundrat