Film & Radio – TV Commercials – Gold
Film & Radio
TV Commercials
Gold
Offroad

This ad displays the smart fortwo in an off-road environment where it fails at every challenge.
These absurd images are used to turn a presumed weakness into a strength: Just as SUVs are not made for the city, the smart fortwo is not made for off-road driving. Thus, the spot creates a reversed conclusion: the smart fortwo is perfect for the city.

Client
Daimler AG / smart
Country
Germany
Agency
BBDO Proximity Berlin GmbH
http://www.bbdo.de
National Award
gold

Credits
Creative Director
David Mously
Ton Hollander
Jens Ringena
Art Director
Jan Lorenz
Daniel Schweinzer
Copywriter
Momme Clausen
Lukas Liske
Film Director
Daniel Warwick
Director Of Photography
Michael Schreitel
Agency Producer
Silke Rochow
Steffen Gentis
Production Company
Bigfish Filmproduktion GmbH
Account Director
Dirk Spakowski
Sebastian Schlosser
Postproduction
Candy Mountain
Music
Eardrum Music & Sound Design
Other
Marty Schenk
See how this Gold compares with the Silver winner , as Amir Kassaei talks to jury members Stéphane Xiberras and Claudiu Dobrita