Digital – Any Other – Gold
Digital
Any Other
Gold
The Human YouTube Player

For the traditional Publicis Groupe end of year greeting, YouTube player functionality was hacked to surprise each employee with a very human and personal response from CEO Maurice Lévy. The CEO personally interprets each browsing command by the viewer on the fly.
'Fast forward' - he shuffles through his notes to skip to the next part.
'Pause' - he takes a break.
'Change Volume' - he shouts or whispers.
'Change quality' - his office interior downgrades or upgrades.

Client
Publicis Groupe
Country
France
Agency
Digitas France
http://www.digitas.fr
National Award
shortlisted

Credits
Creative Director
Bridget Jung
Nicolas Thiboutot
Art Director
Frederic Roux
Copywriter
Philippe Pinel
Frederick Lung
Graphics
Jeremy Vissio
Programmer
Philippe Bordachar
Thibault Perret
Project Manager
Alix Goelen
Other
Amélie Cruchet