Agency Wirz / BBDO Client
Switzerland National Award
Marionnaud, one of Europe's largest perfume retailers, celebrated "10 years' expertise in fragrance". A very special staff incentive was created for the jubilee: the first Memory game without pictures. The cards had been finished with a fragrance coating. When rubbed, the cards released the scent of ingredients used in perfume manufacture. Rub and sniff: that was the only way to identify the pairs - but that wasn't a problem for Marionnaud professionals.
Wirz / BBDO
http://www.wirz.ch National Award