Advertising Print – Magazine & Trade Advertising – Gold
Advertising Print
Magazine & Trade Advertising
Gold
Dinger/Martí/Savanna

Chupa Chups, the leading brand in lollypops, launched a new product, with chewing gum inside it, in Spain. What makes a lollypop different from any other type of sweet is the stick. Thus, it was decided to join the stick and the gum in a visually powerful way to create a visual effect that reflects the two main features of the product in an interesting way: the stick and the gum.

Client
Perfetti Van Melle - Chupa Chups
Country
Spain
Agency
TBWA\España
http://www.tbwa.es
National Award
bronze

Credits
Creative Director
Ramón Sala
Joan Vidal
Fer García
Art Director
Fer García
Copywriter
Joan Vidal
Photographer
Pep Ávila
Postproduction
Patrick Bras, Eclipse BCN
Account Director
Zaira Gras
Account Executive
Cristina Capón
Advertising Manager
Guillem Graell