Advertising Print – Newspaper Advertising – Gold
Advertising Print
Newspaper Advertising
Gold
Beard

Garnier Fructis by L'Oréal Suisse is a well-known hair care line. It is so well-known that the biggest challenge was to change the way people view its hair care products.
Optically intriguing visuals deliver two messages: First, the advert dramatizes the fact that the shampoos and hair conditioners are not only meant for head hair but for facial hair as well. Second, they subtly visualize that the Garnier Fructis line is just as suitable for men as it is for women.

Client
L'Oréal Suisse
Country
Switzerland
Agency
Publicis Communications Schweiz
http://www.publicis.ch
National Award
gold

Credits
Creative Director
Thomas Wildberger
Grischa Rubinick
Art Director
Thomas Mueller
Copywriter
David Luebke
Agency Producer
Derya Derdiyok
Jessica Kueng
Photographer
Billy & Hells
Account Executive
Christine Rainford