Garnier Fructis by L'Oréal Suisse is a well-known hair care line. It is so well-known that the biggest challenge was to change the way people view its hair care products. Optically intriguing visuals deliver two messages: First, the advert dramatizes the fact that the shampoos and hair conditioners are not only meant for head hair but for facial hair as well. Second, they subtly visualize that the Garnier Fructis line is just as suitable for men as it is for women.
L'Oréal Suisse Country
Publicis Communications Schweiz
http://www.publicis.ch National Award