Advertising Print – Poster Advertising – Gold
Advertising Print
Poster Advertising
Gold
Athletes

Coca-Cola has always been a part of youth culture with a focus on the peaceful and joyful togetherness of all cultures, regardless of race or religion. In this sense, the "Athletes" campaign celebrates the Olympic movement and its universal spirit. The poster campaign is eye-catching and colourful, with strong imagery coming from the heart of the Coca-Cola brand itself: The iconic logo as part of a variety of Olympic disciplines.

Client
Coca-Cola Schweiz GmbH
Country
Germany
Agency
McCann Germany
http://www.mccann.de
National Award
silver

Credits
Creative Director
Bill Biancoli
Art Director
Birol Bayraktar
Michael Jacob
Florian Fischkal
Copywriter
Bill Biancoli
Florian Kaehler
Illustrator
Yue-Shin Lin
Account Director
Christiane Hahn
Advertising Manager
Tea Gallegly
See how this Gold compares with the Silver winner , as Amir Kassaei talks to jury members Johannes Newrkla and Thomas Schöb