Grand Prix
Grand Prix
 
Integration Day
On March 21st, 2012, on World Down Syndrome Day, a campaign was launched to promote the importance of integration in an exceptional way. On that day, alternative versions of the commercials from some of the best- known national and international brands were broadcast on TV. Alternative scenes were shot during filming in which the original actor was substituted by an actor with Down syndrome. The same was done in print campaigns..


Agency
Saatchi & Saatchi Milan
Client
CoorDown Onlus
Country
Italy
National Award
gold
Category
Promotions, New Media & Events - New use of media




Credits

Creative Director
Luca Lorenzini
Luca Pannese
Alessandro Orlandi
Art Director
Luca Pannese
Copywriter
Luca Lorenzini
Filmdirector
Luca Maroni
Bosi e Sironi
Nadia De Paoli
Xavier Mairesse
Jose Pratt
Leone Pompucci
Production Company
Akita
Made
Mercurio
Catsound
Sing Sing
Networks
Castadiva Pictures
Myavalon
Band
Top Digital
Disc 2 Disc
Flippermusic
Photographer
Davide Bodini
Mecanique Generale
Matteo Cremonini
Platinum
Boudwjin Smit
Lorenzo Scolari
Supporting Creative Team
Antonio Gigliotti
Micaela Trani
Nico Marchesi
Riccardo Catagnano
Davide Vismara
Sonia Cosentino
Anselmo Tumpic
Elena Cicala
Fabio D'Alessandro
Manuel Musilli
Antonio di Battista
Tommaso Zago
Eliana Frosali
Antonio Tardio
Daniele Barone
Emanuele Quadri
Giulio Frittaion
Marco Dispenza
Massimo Paternoster
Alberta Schiatti
Raffaele Bellezza
Account Handler
Silvia De Lalla
Maria Virginia Faedo
Michele Calvo
Francesca D’Anselmo
Raffaella Rosati
Elisabetta Lanti
Ivana Costa
Laura Rosari
Lucia Ramazzotti
Nadia Santini
Francesca Bertocco
Giorgia Buoncristiani
Giulia Giuffrida
Lucia Lafuenti
Enzo Apollonio
Flavia Gajo
Ilaria Lorenzetti
Elsa Gnudi
Simona Boracchia
Sandro Amabili
Tim Smit
Francesca Fazzi
Rossella Sarugia
Art Buyer
Rossana Coruzzi
Web Development
Silvio Coco
Dario Cataldi
PR
Rachele Dottori
Executive Creative Director
Agostino Toscana
Post Production
Balalò
Rebelicon
Matteo Tranchellini