Film & Radio – Any Other – Gold
Film & Radio
Any Other
Gold
Don't make up and drive

Every year in England alone, 500,000 women cause traffic accidents because they're doing their makeup as they drive. Our idea was to educate women exactly where they spend time thinking about makeup: Haul channels. This spot was made in collaboration with the well-known makeup artist Nikkie and in one of her videos. Over 1.5 million views, worldwide PR and thousands of comments prove that the ad really got women thinking that life's not worth risking - even for the most beautiful makeup.

Client
Volkswagen AG
Country
Germany
Agency
DDB Tribal Group
http://www.ddb-tribal.com/de
National Award
gold

Credits
Creative Director
Nils Haseborg
Marc Isken
Art Director
Lilli Langenheim
Copywriter
Valerie von Meiss
Film Director
Milo
Director Of Photography
Michael Schreitel
Agency Producer
Susi Schneider
Production Company
Mr.BOB Films
Account Director
Susanne Plümecke
Christina Müller
Postproduction
Pirates 'n Paradise
Project Manager
Hakan Çirak
Producer
Ben Foehr
CCO
Eric Schoeffler
Other
Sebastian Gross